eleanor baird

writing

Compete

Blog:  Online consumer behavior insights around media and entertainment, consumer electronics and wireless
http://blog.compete.com/author/ebaird

Newsletter: More findings on consumer behavior in the consumer electronics space
Can the Palm Pre Compete?
Exploring the Blackberry App World
CE 2008 Holiday Forecast: Rough Roads or Smooth Sailing Ahead?
HTC: White Label or Bold New Brand?
Is the iPhone 3G Broadening its Appeal?
OEM Sites Playing a Growing Role in Handset Research

C3

Blog entries focused on media metrics, social media, advertising, branding written while I was a Graduate Researcher at MIT
http://www.convergenceculture.org/weblog/eleanor_baird/

Graduate Thesis – Targeted Online Advertising: Persuasion in an era of massless communication – 2008
My MBA thesis research, supervised by Glen Urban at MIT Sloan
http://dspace.mit.edu/handle/1721.1/44213

Switching Channels: Branding Network TV in an Era of Massless Media – 2007
An essay I wrote for Henry Jenkins’ class at MIT in Spring 2007, which he liked enough to post on his blog.
Part 1: http://www.henryjenkins.org/2007/05/switching_channels_branding_ne.html
Part 2: http://henryjenkins.org/2007/05/post_4.html